日仏のスキーリゾート施設の選択行動の比較 : スキーリゾート施設に対する利用者の評価に関する研究その1

概要

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This study aimed to illustrate the future image of resort facilities, which having just passed through their germinal stage in Japan. Ski-resorts in France have been developed since 1940's and their accommodation facilities have been changed from massive, tall buildings to village style structures. Concentrating on this trend, an evaluation structure for selection of ski-resorts preferred by Japanese was compared to that of French. In order to find the interest of the skiers, and the psychological backgrounds of their interest, evaluation grid method and method of pair-wise comparison were employed. From this study, the similarities and differences involved in selecting a ski resort between Japanese and French skiers were clarified. And it was confirmed that French skiers prefer village style middle and low story buildings. With Japanese, who prefer to stay in village style facilities is still quite small, the number is, however, expected to increase in the future.
1995-06-30