部分効用関数による個人差と地域差に対する考察 : スキーリゾート施設に対する利用者の評価に関する研究その3

概要

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This paper reports the investigation for ski resorts to study differences on preferences for environments between areas. To compare criteria for preferences quantitatively, conjoint analysis was adopted. In Tokyo, Paris and Sendai, the subjects were recruited and asked to rank order the stimulus cards prepared. As for one-day ski trip type, there were few differences between Tokyo and Sendai, while as for several-day ski trip type, there were obvious differences between Tokyo and Paris. The subjects were divided into sub categories according to similarity of preferences by cluster analysis. For one-day ski trip type, the composition of categories were similar for Tokyo and Sendai. As for several-days ski trip type, there were distinct differences yet some similarities between Tokyo and Paris. A cause of the major difference was the existence of a category, that stressed the importance of accommodation.
1996-10-30