「購入」と「処理」行動からみる日韓の高齢消費者の特徴

概要

論文の詳細を見る
The purpose of this study is to explore the characteristics for consumer behavior (buying and disposal behaviors); to investigate the related characteristics of the elderly's consumer behavior between Japan and Korea through the comparison with young elderly people. The data were collected from a probability sample consisting of 2,454 respondents in Japan and Korea. The major findings of this survey are as follows: 1) The levels of both buying behavior and disposal behavior of the elderly people in Japan are higher than those of their young-elderly counterpart, while the disposal behavior of the elderly people in Korea is higher than that of the young-elderly counterpart. 2) The level of disposal behavior is higher than those of buying behavior in both Japan and Korea. 3) Several relevant characteristics of the elderly people have independent effects on the buying behavior, especially "shopping experience," "substitute consciousness" have positive effects on buying behavior, while "age," "shopping experience," and "substitute consciousness" have positive effects on the disposal behavior in both Japan and Korea.
社団法人日本家政学会の論文
2001-04-15