消費者嗜好と技術革新によるパン産業の構造変化

概要

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Bread industry is classfied two types of business. One type is Bread manufacturer which makes bread and sells them to retailer and supermarket. Another type is Bread self-making bakery which makes bread by themselves and directly sells them to consumer. Bread consumer tastes are freshness and diversification. Bread manufacturar copes with diversification by naking many items. Bread self-making bakery copes with freshness by directly providing consumer. But by a innovation a new group is organized which copes with both bread consumer tastes. A new group is growthing but has some problems, a fund of building a new factory and new bakery and constracting a new distribution system for example. In future this three group will compete with each other in Bread industry, And by a new throughout Bread industry, a structure of Bread industory should continue with change.
九州大学の論文