Guiding Consumers' Attention to Safety-Related Information by Highlighting "Risk Classification" on OTC Drug Packaging

概要

論文の詳細を見る
Since the Pharmaceutical Affairs Law Amendments Act came into force in June 2009, "Risk Classification" must be marked on OTC drug packaging. However, when selecting drugs, consumers tend to pay little attention to the "Risk Classification" section. One reason is that this information is not conspicuous on the packaging. In this study, we redesigned drug packages to highlight the risk classification information and, using eye-tracking camera, tested how the redesign canhanged the consumers' eye movements. The result showed that for the redesigned drug package with more prominent risk classification information, consumers spent more time reading not only the "Risk Classification" section, but also the "Precautions", "Ingredients", and "Expiration Date" sections. We conclude that highlighting "Risk Classification" information can guide consumers' attention to the safety-related information.
Japanese Society for the Science of Designの論文