スポーツ視聴者はどのように試合を視ているのか : 会話分析を中心とした試み

概要

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This study examines how people view sports games by watching the Japan national football team’ s games on the tube. To this end, we analyzed the conversations of the TV viewers. Four people familiar with football participated in this study. Their appearances and conversations were closely monitored on videotape during the game (total time was 1h 33min 29s) . 1,543 utterance and 504 conversation units were obtained. The findings of the analysis of the record are summarized as follows : (1) Six types of opportunity for conversation units were recognized : 1)real-time play, 2)replay, 3)commentary, 4)play-by-play announcing, 5)information on the screen, and 6)others. (2) The 1,325 utterances were classified into nine categories. These were : 1)interjection, 2)evaluation, 3)confirmation, 4)reply, 5)prediction/analogy, 6)question, 7)interpretation, 8)information, and 9)instruction/cheer. The results suggest that 1) The participants watched well the game itself, and most of their conversations were started in the wake of events in real-time game, 2) The participants watched the game, hoping to understand the game itself. Regarding the production of sports broadcasts, consideration of the viewer’ s wants, in a similar way, might be required.
日本スポーツ産業学会の論文