マーケティング分野のキャリアモデル研究について

概要

論文の詳細を見る
One of significant method of designing a career of one's own or others is to study the life and work of persons who are worth being a model: a career model study. There is a great body of research in this field, but most of it concerns general career models, and models of professional careers are few. In this essay, we discuss the method of researching career models in marketing, one kind of professional career. We try to combine career theory concerned with "transition" with marketing theory concerned with the process of market creation and the exchange of value in a market, and through this try to interpret a career history. We think that the relation between a career and culture, between marketing and culture are important, so we make a point of culture in this whole consideration. We have chosen the following three figures as objects in this case study. Takatoshi Mitsui: in the 17th century by opening a mercery "Echigoya", Mitsukoshi at present, he began a new commercial activity which people referred to as "marketing" in future ages. Naoto Okinaka: project leader of the development of green tea drinks in Suntory, Inc. Tomoji Yokoishi: project leader of a development that aims to sell herbs from the country in city markets.
法政大学キャリアデザイン学部の論文