与那国島の観光パンフレットの訴求内容分析

概要

論文の詳細を見る
This study was conducted in order to examine how the travel brochure of Yonaguni sland promotes the island as a fascinating travel destination. For this purpose, the entire text of the brochure in its original form was used as text data and “main words” were extracted from it through morphological analysis. Further, the tuples of the main words and the words in concord with it were also extracted. The result demonstrated that the most frequent descriptions made using the main words and the tuples of the main words concerned the island’s natural resources, followed by descriptions of places where scenes from a TV drama were filmed. However, the brochure included comparatively few descriptions on cultural resources. Further, the points of interest of Yonaguni Island in the brochure were defined in terms of two main dimensions, i.e., the island’s “peculiarity” and its “adventurous and exciting nature.