離島における衣服の購買行動の特性

概要

論文の詳細を見る
The purpose of this paper is to consider the characteristics of women's purchasing behavior of clothes on remote islands (Hachijojima and Aogashima). In order to compare purchasing behavior of clothes with that of women living on the mainland, we sent out questionnaires to women aged 18 to 39 years old living on two remoto islands and on the mainland. The results were as follows: 1) The time spent watching television, which is of the telecommunication media system, on the remoto islands is remarkably longer than on the main island. We also found that the number of young people buying and reading newspapers, which are of the transportation media system, was smaller. 2) Women living on the remoto islands spend little money on clothes throughout the year. 3) Concerning the selection of clothes, women living on the mainland attach importance to their appearance. On the other hand, on the remoto islands women think a great deal about function and availability.
社団法人日本家政学会の論文
1998-06-15