韓国人、日本人、および日本在住韓国人を対象とした色彩選好と思考スタイルとの関連性

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In this research, the relationship between color preference and thinking style and that between color preference and the cultural environment was examined. 71 residents in Seoul (the native Korean group), 70 residents in Tokyo (the native Japanese group), 70 long term residing Koreans in Tokyo (the Korean in Japan group) participated in the present research. All participants were selected from the generation of 30's to that of 50's. All of them worked for the enterprise and commercial services. The results are summarized as below. 1.There found no close relationship between coloi preference and thinking style, but the preference for black, gray and vivid tone was related with to hard F thinking style, that is to say, to those who take creativity as their thinking style (hard G), black and gray hues were preferred. 2.For the Korean group, soft B thinking style, inclination to judgment with subjectivity, was dominant, and for the Japanese group, hard R one, inclination to accumulation of information was dominant.On the other hand, Korean in Japan group took soft R thinking style, inclination to grasp of information. On the whole, most participants both in Korea and Japan, took strong T thinking style, inclination to fact and information, and few took G thinking style, inclination to idea and creativity. 3.Cultural environment was more strongly related to color preference than was nationality. The Korean group preferred vivid tones including vivid yellow, the Japanese group preferred cool colors like blue and green. The long term residing Koreans in Tokyo group preferred both vivid yellow and cool colors, the formed being a favorite color for the native Koreans and the latter being a favorite ones for the native Japanese. Their preference to black was low.
2010-03-30

韓国人、日本人、および日本在住韓国人を対象とした色彩選好と思考スタイルとの関連性

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