グローバルCSRを機軸としたCSVに関する一考察 : ヤクルトを中心として,企業のサスティナビリティ活動からの学習(<特集>企業による地域経営圏の構築)

概要

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With the rapid growth of the global economy, the concept of global Corporate Social Responsibility (CSR) has become wide spread. Strategic CSR activities, Base of the Pyramid (BOP) business, and Creating Shared Value (CSV) are important topics being discussed by corporate management. CSV begins with the understanding that for corporate business to prosper over the long term, the communities they serve must also prosper. For companies, CSV not only leads to growth strategies targeting sustainable corporate growth, it also leads to the practice of CSR to resolve the social problems of developing countries. It also explains how businesses can obtain a competitive advantage, which in turn will deliver better returns for its shareholders, through actions that substantially address social or environmental challenges. This paper provides some implications on the significance of BOP business, strategic CSR, and CSV to Japanese firms and future developments based on case studies on Yakult and other companies.
2014-01-30