メディアと顧客 (<特集>「メディアと人間」特集について)

概要

論文の詳細を見る
The rapid advance of information technology has created various forms of multi-media, which the customer can use to better determine what he/she wants to purchase. Customers can now utilize a computer to decide what are the best consumer goods for them. On the other hand, they want to have counseling supports what is offered from the sales staff when they are demanding more unique products tailored for their specific needs. Additionally there are an increasing number of customers which utilize the internet to conduct all their shopping. These customers are perhaps indicating a paradigm shift away from traditional retail sales stores. The aim of this paper is to discuss the relationship between companies utilizing multi-media information and growing empowerment of customers.
日本情報経営学会の論文
1999-04-12