Research on Japanese pickles package design and the Kansei analysis (アントレプレナー・エンジニアリング・[平成]22年度第3回研究会 グローバル化時代の起業家精神)
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概要
- 論文の詳細を見る
In this research, we focused on the issues of the saturated food market, lack of new technologv and added value to differentiate one's product, and short product life cycle. We proposed that package renewal method might be the alternative solution for that. In the experiment, KJ method and SD method were used to assess the package design in order to find its characteristics. The collected data were analyzed by principal component analysis. The result indicated three components; named, "Overall evaluation", "Peace of mind" and "Taste" was found. By plotting the factor score chart, the characteristics of the package designs is known. This experiment showed that it is a practical way for selecting and testing a new concept product in the process of developing a new food product package design.
- 社団法人映像情報メディア学会の論文
- 2011-01-17
著者
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Sato Mie
Graduate School Of Engineering Utsunomiya University
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Kasuga M
Graduate School Of Engineering Utsunomiya University
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Kasuga Masao
Utsunomiya Univ. Tochigi Jpn
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Kasuga Masao
Endo Foods Co. Ltd
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Kasuga Masao
Graduate School Engineering Utsunomiya University
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Sato M
Graduate School Engineering Utsunomiya University
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Tan Chek
Graduate School Engineering Utsunomiya University
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OHBA Teruko
Endo Foods Co., Ltd
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ENDO Eiichi
Endo Foods Co., Ltd
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SHIROMA Yoshiyuki
Sapporo City University
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Endo Eiichi
Endo Foods Co. Ltd
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Ohba Teruko
Endo Foods Co. Ltd
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Kasuga Masao
Graduate School Of Engineering Utsunomiya Univ.
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Sato Mie
Graduate school Engineering, Utsunomiya University
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