個人の消費・社会行動に関する価値観を考慮した環境配慮行動推薦システムの提案(一般セッション,コミュニケーション支援,共生コミュニケーション及び一般)

概要

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In order to realize sustainable society in our limited earth, it is important for all the individuals to act pro-environmental behavior (PEB). In this study, therefore, a PEB recommendation system has been proposed which focuses on their demographic classification and sense of values on consumption and social behavior, in order to recommend suitable PEB for the individuals. The PEB recommendation model, which occupies main part of the system, consists of three parts, category of PEB, classification of personal attribute and sense of values, and estimation of PEB to be recommended. In order to construct the model, a questionnaire survey was conducted. As the result, the sense of values which affects PEB are summarized into 5 categories such as "positive attitude for society", "self-establishment" and "tolerance of expense". And the categories of PEB can be described by the means of the actions rather than their purposes.
2009-05-07