現代人の食卓と緑茶 : 食MAPによる分析

概要

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It is not too much to say that the Green Tea is the type of beverages most closely related to real conditions of food Menues. But till to-day the actual circumstances of the Japanese food Menues are hardly discovered yet. For instance, what is the best adopted kind of food Menues in their morning, lunch, and supper dining tables? That is-Is that the Japanese, Chinese, or Foreign food centered? How different by their kinds of generations, ages, or genders? And what sorts of beverages are liked best according to their kinds of generation or sex? These things are almost left unsolved. In this paper I intend to analyze the consumptive tendencies of 'Green Tea' from many angles with the observations of food Menues of contemporary persons, using the 'Food MAP Data', which were developed by the 'NTT Data Life-Scape Marketings' as a clue to solve. Secondly, I want to examine the best policy to enlarge its higher consumption requested by the business concerned.