青少年向け娯楽雑誌"平凡"にあらわれた価値指向
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概要
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This is an attempt to analyze the content of the "Heibon", which has ranked as the highest for these ten years among the youth-directed magazines with a sale of more than 1,300,000 copies each month. Though the readers of the "Heibon" range from 12 or 13-year-olds to over 60-year-olds, both male and female, 2/3 of them are those in their teens or in their early twenties. The majority of the readers have not received education beyond junior high school. Most of them are salesmen, drivers, artisans, unskilled or semi-skilled laborers, farmers, home-helpers or house-wives. As the editor of the magazine says that they are trying hard to reflect the thinking and feeling of the young people who read the "Heibon", it may be considered that the content of the magazine reveals much of the thinking and feeling of the young people as well as influencing to a degree their value formation. In analyzing the content of the 13 stories which appeared in the "Heibon" from 1957 through 1959 the scheme of value-orientations devised by Dr. Florence Kluckhohn, a sociologist at Harvard University, was applied. It was discovered that as to "time" they are "present-oriented", "activity", "being" rather than "doing"; "relatedness", "vertical" rather than "collateral" or "individualistic"; "man-and-nature" "subservient to nature" rather than "over nature"; and lastlyly as to "human nature" they are either good or bad always creating conflict between the good and the evil. There remains in the value-orientations revealed in the stories of the "Heibon" much of the feudalistic and undemocratic presipitate which on the surface is disguised in Western and modernistic covering.
- 国際基督教大学の論文
著者
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