マス・メディアとスポーツ・コミュニケーションに関する一考察

概要

論文の詳細を見る
Mass media has placed as an important functional tool in our complex society. At the present time, it has deep relationship with sport : that is to say, we can recognize that there is certain relationship between mass media and sport. Namely, these two social systems have a social integrational function in general. Moreover, this relationship is based on the economic rule : while mass media gains an economic merit through offering the sport communication, the person who has relationship with sport can pursue the effective propaganda without fee. This relationship becomes strong in our contemporary society. Especially, we Japanese has acquired leisure time and money which can be used to enjoy life, and our philosophy of living is rapidly changing. This is the reason why we Japanese have demands for sport activities. In this sense, sport communication has a social meaning, because we need it in this affluent communicated society. From above reasons, the author surveyed and considered its backgrounds on the basis of the next four points : (1) What degree the audience get the sport communication by mass media. (2) The audience attitude toward the sport communication. (3) The sport communication in the daily life. (4) The opinion leader and the sport communication.
中京大学の論文
1981-11-01