旅館再生の可能性 : 改修により、規模・施設イメージを一新し、名称・サービスも変えて再生した成功事例から

概要

論文の詳細を見る
While the number of Japanese-style hotels, ryokan, continues to decline, the pace of the decrease was accelerated after the collapse of the Bubble economy. The paper presents a case study on the revitalization of a ryokan that succeeded in renovating its facilities, scaling down its business, and providing new service. The key to success is the ability to make a business plan that cost-effectively meets the needs of customers, the flexibility to rearrange the rooms in the ryokan, and the discernment and fund-raising ability of the management.
宮城大学の論文
2005-03-20