岐阜アパレル産業を取り巻く意識の変化

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With the help of fashion and apparel industry/business, the economy of Gifu area had been developed after the World War II. But after the collapse of the bubble economy, economical and social circumstances have been changing drastically. This change also influenced the vitalities of apparel industry/business and city center of Gifu area. This paper discusses how the view of citizens reflects the reform of administration, industry and urban development, through the questionnaire survey of female of wide range of age, in comparison with the result of survey of students five years ago. We gathered information by the method from 258 female, from the ages of 16 to 60. By using SD method and factor analysis, we investigate (1) the actual condition of the fashion life, (2) interest about fashion information, (3) image about fashion sense of Gifu area and (4) image about fashion/apparel industry/business of Gifu area. The results are as follows: (1) It is increasing as compared with five years ago that the rate of person who goes to Nagoya when she buys her clothes to the satisfaction of her fashion sense. (2) They mainly get fashion information from magazine, while inter-net is not so common to get it. (3) The results of factor analysis show that fashion sense of Gifu area is not so attractive for female. (4) It is not changed from five years ago that little recognition of Gifu as the area of fashion/apparel industry/business and negative image against station front area. But they feel new waves as to the activities of "Active G" and "Fashion Library".
岐阜市立女子短期大学の論文

岐阜アパレル産業を取り巻く意識の変化

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