DESIGN GUIDELINES FOR ENVIRONMENTALLY CONSCIOUS PRODUCTS WITH CONSUMERS' BEHAVIOR

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概要

• 論文の詳細を見る

• The purpose of this paper is to propose design guidelines for environmentally conscious products based on patterns in environmentally conscious bebaviors. First, consumers' buying attitudes and environmentally conscious behaviors were investigated using a questionnaire about eight products. According to different buying attitudes, consumers were classified into several groups using Factor and Cluster Analysis. Subsequently, the effect of consumer buying attitudes on environmentally conscious behaviors for each group was quantified by using the Structural Equation Model. The results showed a significant causal relationship between buying behaviors and environmentally conscious behaviors. Guidelines for the design of environmentally conscious products were proposed based on the above results.

• 日本デザイン学会の論文
• 2002-03-31

著者

• KUBO Mitsunori

  Chiba University

• AOKI Hiroyuki

  Chiba University

• Aoki H

  Department Of Polymer Chemistry Graduate School Of Engineering Kyoto University

• Terauchi F

  Chiba University

• Aoki H

  Okayama Univ. Sci.

• KUBO Mitsunori

  Faculty of Engineering, Chiba University

• TERAUCHI Fumio

  Faculty of Engineering, Chiba University

• AOKI Hiroyuki

  Faculty of Engineering, Chiba University

• KASAI Yoshimi

  Graduate School of Science and Technology Chiba University

• KASAI Hajime

  Hitachi,Ltd.

• Kasai Hajime

  Hitachi Ltd.

• AOKI Hiroyuki

  Dept. of Biol. Sci. Tokyo Metropolitan Univ.

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