<論文>社会的カテゴリーと行動スタイルが少数者影響に及ぼす効果

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This study was conducted to examine the effects of a minority's social category and behavior style on direct influence (in the area to which the minority refers) and indirect influence (in the area to which the minority does not refer). First, in order to certify an independence of direct and indirect opinion, items where direct and indirect influence occur were classified according to factor analysis of the results of a study given to one-hundred and thirteen subjects (seventy-five male and thirty-eight female university students). Results were used to separate the direct and indirect impact of the minority's advocacy of an issue. Second, as regards behavior style, it was defined as 'flexible minority1 the minority which distinctively advocates their deviate opinion in certain specific issues but agrees with the majority in all other issues, and as 'rigid minority' the minority which throughout all issues insists on a deviate position. In this experiment session, subjects (sixty-nine female junior-college students) were simultaneously exposed to majority and minority opinion using a Crutchfield type apparatus. Results from the experiment showed that the ingroup-rigid minority and the outgroup-flexible minority had a larger impact than the ingroup-flexible minority and the outgroup-rigid minority on both direct and indirect influence. One to two months later, some delayed effects and the interaction between social category (ingroup/outgroup) and behavior style (flexible/rigid) were observed.
山口県立大学の論文
2003-03-25

<論文>社会的カテゴリーと行動スタイルが少数者影響に及ぼす効果

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