Clothing Evaluation and its Relation to Multiple Affective States Generated by the Clothing: Case of Clothing Evaluated as Showy/Subdued or Formal/Casual.:Case of Clothing Evaluated as Showy/Subdued or Formal/Casual

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The present study aims at (1) measuring the degree of positive and negative affects aroused by putting on clothing, and (2) relating them to subjects' evaluation for the clothing at each situation (graduation party, attending classes at college, trip to leisure land, and job interview). The measurements were based on a total pool of 35 adjectives, representing seven affect states (Cheerful, Fulfilled, Confident, Calm, Depressed, Ashamed, and Tense) developed by our previous studies. University or college female students were instructed to respond to each adjective according to how they were emotionally affected by the clothing at each situation and also respond to rate the clothing on showy/subdued or formal/casual bipolar adjective scales.<BR>Results showed that : (1) for the showy/subdued clothing, "Fulfilled affect" was aroused by the clothing rated as subdued at a job interview, and "Confident affect" was done by the clothing rated as showy at a graduation party. "Cheerful or Calm affect" tended to be generated through the clothing ratedas neutral ; (2) for the formal/ casual clothing, the magnitude of "Fulfilled or Confident affect" was increased with increasing formality in clothing, while that of "Cheerful or Calm affect" was inverse : as the formality increased, it was decreased.
社団法人日本繊維機械学会の論文