The State of the Industrial Design Promotion in China Today : Focusing on the Industrial Design Activities Carried Out in 2010

概要

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This paper firstly overviews the structures, activities and regional distributions of various industrial design promo-tion organizations in China and then analyzes the state of promotional activities carried out in 2010. The main findings are as follows: (1) Various design events such as seminars and design competitions were implemented, as the government recognized the importance of industrial design, (2) Many of the events aim at establishing company brand names and applying unique product de-velopment techniques, which back up company's industrial design ac-tivities and increases their profitability, and (3) It is of great importance to clarify for what and for whom the promotional activities in China should be targeted and to identify the true meanings of industrial design for the future. This indicates that we should plan and practice anchored on the industrial design which pursues the normative of our culture of living.