会話型TVに対する地域住民の受容過程の研究(2) : 再放送の活用
スポンサーリンク
概要
- 論文の詳細を見る
An experiment in interactive television broadcasting, under the title, Hi-OVIS (Highly interactive-Optical Visual Information System), is currently being conducted in Higashi-Ikoma City, Nara Prefecture. This report is on that part of a series of studies on the process of acceptance of interactive television which was specifically planned to seek the characteristics of viewing patterns of programs produced by Hi-OVIS itself. Method: Subjects were the 154 Hi-OVIS monitor households. The survey was conducted between 7:20 and 9:40 p.m. on February 16th, 1979, and again between 7:20 and 9:36 p.m. on February 23rd, 1979. The programs used were a locally-produced interactive series, "Opinion 720, Parts 1 and 2." For each program, the first 50 minutes were on "Economic Viewpoints-Taxes," while the remaining portions were on "Traffic Conditions in Higashi-Ikoma." These themes had been selected based upon the needs of the monitor households. Viewing patterns were recorded by using the Hi-OVIS Genter's computer to print out, at one minute intervals, which monitor households were viewing the programs. Those households involved in two-way interaction were indicated on the printout with a small circle. Results: (1) Seventy-one of the 154 monitor households viewed the programs, however only about 76% of these viewed either of the two in its entirety. (2) About 35% of the house- holds viewed both programs from beginning to end. (3) Two-way interactive participation was more common for those who watched both programs in their entirety. (4) Comparatively speaking, those who interactively participated tended to be those who continuously viewed the programs from their beginning. Conclusions: We were able to understand some of the trends in viewing patterns for interactive programs from the above results. From our previous survey on viewing rates we had realized that interactive programming was becoming a part of the daily activities of the area's residents. This previous study also indicated that a consciousness of "participating in television" was being developed. The viewing pattern characteristics discovered this time tend to confirm the results of the previous survey. In the future, we are planning to conduct a study on the concrete influence of interactive TV in changing the daily lives of the residents of the area.
- 日本教育メディア学会の論文
著者
関連論文
- 教員志望学生に求められる教員としての資質能力の育成に関する研究 : 教職総合演習での「野菜づくり」を通して
- 数学学力と知能因子の関係に関する発達的研究 : 各教科教育法に関する教育心理学的研究 I (数学科 その1)
- 「隠れたカリキュラム」の考察その2 : 幼児期の環境、大人の意識変革を
- 「隠れたカリキュラム」の考察(その1) : 1960年代以降の大人の意識・精神性
- 教員志望学生の実像 : エンパワメントが必要な学生たち
- 反省的実践を促す教師教育プログラムの研究 : 教育実習における協働授業の省察
- 文学的文章教材における「言葉の学び」を目的としたテスト・発問
- 沖山光の構造学習(読むことの教育, 国語科教育研究の歴史と展望)
- 教科書教育と視聴覚教育
- 会話型TVに対する地域住民の受容過程の研究 : 視聴率
- 会話型TVに対する地域住民の受容過程の研究(2) : 再放送の活用
- 大学における視聴覚・放送メディアの利用の現状と課題(特集)
- 高等学校普通科における「キャリア教育」の在り方と教育的意味 : 「生きること」「働くこと」「学ぶこと」の三位一体化