ボーン・グローバル・カンパニー(BGC)経営とメタナショナル経営との比較^[○!R] : SuntechとSTマイクロエレクトロニクスの二つの事例に関連させて

概要

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In order to achieve further growth in the future, it is important for Born Global Companies (GBCs) to have sustainable competitive advantages. To do so, it is assumed that BGCs are required to incorporate the merits of meta-national management, in addition to speedy internationalization. The purpose of this study is to clarify the similarities and differences between BGC management and meta-national management through comparative analysis after thorough consideration of their concepts and features, and to make it useful to acquire to sustainable competitive advantages of BGC.
2012-01-30