感性の評価から質的研究を考える-定量的な感性の評価で失われたものはどこで補うのか-

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In recent years, the importance of qualitative, as opposed to quantitative, research has become a focus of discussion.Quantitative and qualitative research are not to be understood as conflicting with one another, but rather as approachesthat mutually compensate for each other's inefficiencies, and which complement each other's strengths, toyield the best possible research results. It is expected that the integration of qualitative and quantitative research willbe increasingly necessary in the future. This paper reviews the outline of quantitative research, and examines the rolesof quantitative and qualitative research in terms of Kansei evaluation, by focusing on loss and/or conversion miscalculationswhich typically occur in attempts to quantify elements that cannot be measured numerically, such as people'sKansei.
2012-04-30