書籍のページデザインが与える印象と読書意欲の分析

概要

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The aim of this paper is to find the means to improve motivation for reading from page-design of books. For this purpose, we investigated the connections between elements of page-design of books and impressions, and between impressions and motivation, by questionnaire. In the survey, subjects evaluated 36 patterns of page-design by 13 pairs of adjectives. The evaluation data was analyzed by using multiple linear regression analysis and rough set analysis. At first, there was a 4-item predictive model of motivation for reading, which was "intimate", "delightful","beautiful", and "close" by multiple linear regression analysis. Then, we tried to get decision rules composed of design elements by using 3 evaluation items which were "intimate", "delightful", and "beautiful" shown by multiple linear regression analysis. As a result of this analysis, 3 components "vertical writing", "character size is 9pt", and "line spacing is broader" were extracted among the decision rules. We speculated that "vertical writing" arose from the experience of being familiar with reading vertically. Accordingly, we conclude that "character size" and "line spacing" of page-design worked on the motivation for reading.
2011-04-30