SENSORY EVALUATION AND ANALYSIS OF CHANGING BEVERAGE COLOR
スポンサーリンク
概要
- 論文の詳細を見る
From the perspective of sensory evaluation, this study combined vision, smell, and taste to assess whether a color alteration would affect sensory judgments. Therefore, color selection is an important component for drink packaging design. This research is conducted in two stages: (1) from the market research, literature review, and focus groups, four types of juice were selected for an experiment; and (2) to perform the experiment, two sessions of random taste of different fruit drinks were organized for subjects to identify them. The results revealed that if the color of a beverage matches its taste, the average rate of accuracy is above 94%. Upon switching the taste and the color, only 41% of participants identified certain flavors. The experimental results showed that the majority of participants chose to rely on vision of color, subsequently ignoring judgments of smell and taste. The results can act as a reference for fruit juice packaging designs. This study suggests that color schemes and product packaging have a close relationship of interdependence, particularly with natural food products' "appropriate or natural color" being emphasized by current consumers. Thus, an excellent drink packaging design and an appropriate implication of contents' color require serious consideration.
- 2011-11-30
著者
-
Yen Jen
Graduate School Of Design National Yunlin University Of Science & Technology
-
Yen Jen
Graduate School Of Design National Yunlin University Of Science And Technology
-
Chen Jun-hong
Asia University College And Creative Design
-
Lee Kuei-lien
Graduate School Of Design National Yunlin University Of Science And Technology:commercial Design Dep
関連論文
- ELICITING AND DESCRIBING DESIGN MODELS OF WEBSITE CONSTRUCTION
- THE DIVERGENCE OF RELATIONSHIP BETWEEN U.S.A. AND TAIWAN ON IDEATION OF ANIMATED SHORT FILM
- A MIXED-METHOD APPROACH TO THE MENTAL MODEL EXPLORING BETWEEN WEB DESIGN TEAM AND INTERNET USER
- INVESTIGATING THE DESIGN BEHAVIOR OF ANIMATION EXPERT-THE DIFFERENCE OF IDEA LINKS MODE ON STORY IDEATION
- STUDY ON SEARCHING-RETRIEVING BEHAVIOUR IN DESIGNERS' IDEATION PROCESS
- ROLES OF REFERRING-SKETCHING ACTION FOR THE DESIGN IDEATION
- USING PEER REVIEW IN THE INSTRUCTION OF COMPUTER GRAPHICS : A Case Study of Logo Design Activity for Taiwanese Students
- SENSORY EVALUATION AND ANALYSIS OF CHANGING BEVERAGE COLOR