A MIXED-METHOD APPROACH TO THE MENTAL MODEL EXPLORING BETWEEN WEB DESIGN TEAM AND INTERNET USER

概要

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Internet is a media for information exchange and experience transmission. The purpose of a website is to conduct the most efficient communication with the biggest group. For most of people nowadays, Internet is a livelihood necessity instead of a professional noun. As Internet users own more domination and options, they would disregard the information irrelevant to the products or information with which they are uninterested in. On the contrary, they could make free propaganda without any profits for the information or products at which they are interested in. In order to design an excellent system image, the designer should make the user's model compatible with the underlying conceptual model, the design model. In this study, we demonstrate a methodology for extracting and analyzing mental models by mixed method:IQA approach is based on the desire to combine the complementary strengths of qualitative and quantitative research. After comparing different mental models of web design team and Internet user, we can conclude that the web design team is analysis-orientated and self actualization-orientated; conversely Internet user is speed & efficiency-orientated and opposing negative images of web advertisement.
日本デザイン学会の論文
2011-01-31