平成19年商業統計調査結果にもとづく四国4県の商店街の比較

概要

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This paper analyses statistics of retail stores of cities and towns of the region. The study focuses on retail sale by big stores. The current trend of big stores expanding their branches into suburbs causes a decline in the number of visitors to the shopping malls in the city center. The sales by big stores with a lot of tenant shops represent more than seventy percent of the total sales by shopping malls in the region. As a new trend, in the suburbs big stores with the size of a shopping mall have been attracting more local people and affecting business in the city center. The sales of this type of big stores have grown as big as those of traditional shopping malls in the city center. It's a big issue whether this trend will continue or not.