デザインマニュアルにおけるデザインアイテムの研究
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概要
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1. RESEARCH OBJECTIVE In this the age which some have termed categorically "The Age of Information Explosion and Control," the complexity of communication is surprisingly on the increase and paralleling changes in communication tools as well as diversity in communication methods. This research project was undertaken for a manufacturer of electronic equipment, and its plan formulation and practices pertinent to a manual to facilitate overall design management were studied through several distinctly different phases, each of which is shown in the table below. The objective of the study was not to obtain a solution to the problem of "visual standardization." Nor was it to obtain data on "visual unification" or "diversification of corporate trademarks" within a civil society in response to the changes affecting methods of communication as mentioned in the opening paragraph. Rather, it embodied discovery of those rules which might possibly be applicable to clearer control of unified patterns in the diversified design items which constitute a corporate image. A basic theoretical approach was employed in analysis of relative problems. [table] 2. CORPORATE IMAGE Diversity today being defined in terms of "two or more distinctly different activities...with a "diversified and informed society" already existant within industry, the public has yet to fail in recognizing a business entity in any other form than an "associated image." In this association the business entity is conceived as an assemblage having orders in both time and space and consisting of grouped elements, which also have orders in time and space, and which possess a number of common characteristic similarities. The terms "design policy," corporate identity", and "design coordination" all include the far-reaching ways and means of effectuating artificial control of a corporate image. This image, spoken of as it is technically termed, performs the very important, indispensable function of creating and delivering uniquely competitive and powerful blows within the "diversified and informed society of industry." It is the aftermath of corporation-public intercourse or, in other words, the image the corporation leaves on the mind of the public after some form of contact, be it initial or otherwise. This being the case, it can be assumed that the image is formed as much on a basis of perception as it is on a basis of emotion. Thus, if the "core" or "origin of the corporation's production activity" is the business concept, visual expression of this concept can be achieved symbolically. Whereas, if the business concept overrules production activity, symbolic expression will affect in part or in whole each design item of the corporation.
- 日本デザイン学会の論文
- 1969-03-30
日本デザイン学会 | 論文
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