自治体のブランディング政策と地域企業ネットワークの比較研究(リベラルアーツと社会経済システム論:-知の海図を与え世界を語る基礎的用語としてのシステム概念の検討-)

概要

論文の詳細を見る
The paper aims to assess the impact of local government's branding policy on a regional business network by means of a case study. The authors focus on the Sapporo Style project by the Sapporo-City Government. The project is a kind of regional branding policy that promotes goods and services provided by regional enterprises in Sapporo. The study depends on the academic framework of small-medium enterprise, SME, network analysis that focusing on network rent by Nishiguchi (2003). The framework is consists of four rents; reputation rent, formal coordination rent, embeddedness rent, and information sharing and learning rent. The prior researches shows that the latter two rents are closed within the existing members. The result of the case study suggests that a regional business network configured by the Sapporo Style project has different nature in terms of network rent analysis. Information sharing and learning rent is open for public and facilitates entries of new members into the network.
社会・経済システム学会の論文
2009-10-17