中国における企業広報システムの構築と企業経営の健全な発展^[○!R]

概要

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In China, many corporate scandals have been occurring while it has been remarkably developing economically. Therefore, the government offices such Securities Regulatory Commission or State-owned Assets Supervision and Administration Commission have strengthened the system which supervised business firms. However, there is still no end to the outbreak of the scandals. In late years the importance of the corporate public relations has been emphasized. Corporate public relations said here is to build a relationship of mutual trust based on faithful talks between various stakeholders and the company. I considerd that the public relations efforts in response to the expectation of various stakeholders are one of the most important elements, which can leading the healthy development of the corporate management. In this paper, I clarified the present conditions of the corporate public relations in China and suggested the construction of the public relations system which can lead the healthy development of the corporate management.
2010-01-30