B19 大型街頭ビジョンを意識的に視聴させるための方法についての研究(情報デザインをとおして道具やサービスの社会的な価値を創造すること(2)(情報デザイン研究部会)、情報デザイン,「想像」する「創造」〜人間とデザインの新しい関係〜,第56回春季研究発表大会)

概要

論文の詳細を見る
I will lead the way to attract passers' attention to movie billboards to improve the situation of them in Okayama as a model case in a regional city. As a result of examination of movie billboards in Okayama,it developed that passers saw movie billboards a moment but didn't remember about the contents of televised programs. So,I aimed at "focal attention". I formed the hypothesis that the effective way to prompt focal attention is televising using short movies between programs. To inspect the effect, I did the experiment to compare the cases when subject watched interesting short movies or not. As a result of it,I confirmed interesting short movies made subjects watch consciously.
日本デザイン学会の論文
2009-06-20