現代経営者のミッション,ビジョンとCSR : 「新・日本流経営の創造」を手掛かりとして(<特集>企業経営のグッドプラクティスと経営教育-企業経営の正道を求めて)

概要

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This paper is to clarify the framework and the basic idea of the mission, vision and CSR of chief executive officers (CEO). The CEOs of Japanese Company have been directing an insufficient vision to the management practice today. In relation to the new Japanese Way of Management Creativeness, this paper explains the concept of mission, vision and CSR of modern corporation with "Taikyo" theory using by CEOs and Carroll's stakeholder theory. The Japanese Way of Management has not developed sufficiently in recent years. The primary responsibility of CEOs is to create the value of the firm. In this sense, this paper pointed out that the CEOs have to establish the vision as driving forces of accomplishing the corporate objectives. At the end, the managerial image of CEOs in 21st century is discussed and pointed out.
2009-06-10