海外拠点における環境変化と能力構築 : タイトヨタを事例として
スポンサーリンク
概要
- 論文の詳細を見る
Recently, it has become necessary for overseas manufacturing subsidiaries to enhance its international competitiveness. It has been believed that enhancing international competitiveness and capability building solely depends on "strategic importance" of each overseas manufacturing subsidiary. However, things are different at Toyota's overseas manufacturing subsidiaries which are located in developing countries and faced hard managerial crisis, for example Toyota Motor Thailand (TMT). Before the Asian Economic Crisis in 1997, limited capability building took place at TMT, mainly because of its narrow market. But, after the crisis, the condition completely changed. Facing the crisis, TMT started large-scale export to Australian market, which was truly an emergent strategic decision. Toyota's Australian light truck market was supplied by Japanese headquarters which has strongest manufacturing capability in the world. So, export to Australian market required TMT much higher quality standard, so it became a trigger for TMT to start capability building. Thanks for being helped by Toyota's evolutionary capability as well as their effort, TMT managed to build their static capability dramatically. So, in TMT's case, environmental change, capability building and international competitiveness were dynamically connected. From the case study of TMT, I could find following two causal dependences about international competitiveness of overseas manufacturing subsidiaries, which is the same result I found from the case of Toyota Motor Manufacturing Turkey in Orihashi (2006). First, headquarters' evolutionary capability helps the overseas manufacturing subsidiary's capability building through the medium of managerial crisis of the overseas manufacturing subsidiary, and international competitiveness of the overseas manufacturing subsidiary is enhanced. Second, the managerial crisis make local market shrink and the overseas manufacturing subsidiary force to export to the market handed over from headquarter. This makes the requirement of quality much higher and the overseas manufacturing subsidiary have to enhance its static capability. Then its international competitiveness is enhanced.
- 日本経営学会の論文
- 2007-04-30
著者
関連論文
- ダイナミックな変化が進む北米自動車市場と戦略再構築を図る米国ビッグスリーの動向と日系サプライヤーの現地調査(2) : 2003年9月の実態調査を中心に
- ダイナミックな変化が進む北米自動車市場と戦略再構築を図る米国ビッグスリーの動向と日系サプライヤーの現地調査(1) : 2003年9月の実態調査を中心に
- グローバル戦略と環境戦略の強化を図る欧州自動車産業の戦略動向と日系自動車メーカー・部品メーカーの欧州戦略と工場の実態調査(2)
- グローバル戦略と環境戦略の強化を図る欧州自動車産業の戦略動向と日系自動車メーカー・部品メーカーの欧州戦略と工場の実態調査(1)
- 海外拠点における環境変化と能力構築 : タイトヨタを事例として
- 海外生産拠点における組織能力の構築と環境変化