バブル経済崩壊後における企業業績の特徴

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概要

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• Despite the general sluggish economy after the bubble economy crush starting at 1991, quite a few number of emerging companies are observed in Japan. This article focuses on such companies to address their characteristics, such as company size, growth rate, profitability as well as the industry segment. Nationwide, 2,334 companies achieved consecutive growth both in revenue and profit starting at 1991cy till 1997cy. They vary both in size and industry segment. One thing in common among them is the steady growth and modest profitability improvement. Their average revenue growth during the six year is 6.4% per anum, while improving profitability from 2.2% to 3.3%. Further analysis of thirty major companies traded publicly in the stock market revealed four key factors for their success, which include: dominant competitiveness in the main business domain, continuous innovation including technological ones but not limited to, business diversification to achieve steady growth while observing maturity in the traditional business, globalization in wide perspectives Another detail analysis was conducted to cover not only major companies but also small to medium companies, all headquarters in Shizuoka Prefecture. Observation period was extended till 1998cy. The study identified 220companies achieving continuous profit growth in the last three years or more, out of which 48 companies for four years, 21 companies for five years, five companies for six years and one company for eight years starting at 1990. Their characteristics coincide with those already described above based upon the nationwide survey. In conclusion, those emerging companies are viewed as a successful model under the current paradigm shift which, starting during the bubble economy crush, will increase its influence toward the next century.

• 2000-03-03

著者

• 後藤 俊夫

  静岡産業大学

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