Pictorial Menus as a Wall-Space Design Strategy for Izakaya, Japanese-Style Pubs

概要

論文の詳細を見る
In izakaya, Japanese - style pubs, menus can play an important role in wall-space design and merchandising, because, unlike those of an American restaurant or bar, they are much bigger in size and hang on the wall. In general, however, they are not artistic in quality and hence do not function as an effective means of spatial design, even though they occupy much of the wall. Moreover, since they are written only in Japanese and have no pictures, the menus are not sufficient as a source of information especially for foreign customers. In this paper, I propose a design strategy for izakaya, i.e., to design the menus so as to make them more attractive to customers and more effective in use of wall-space. Specifically, I show how I started designing the menus of the izakaya "Ume" and what effect the new menus had on the customers and its merchandising. Throughout the paper, a special emphasis is placed on communication between the owner and the customers, through which the new concept of wall-space design has emerged.
静岡県立大学の論文
1993-11-30