パッケージデザインとしてのシャンプー容器に関する消費者の嗜好及び嫌悪分析 : 購買行動促進のためのパッケージデザインに関する感性工学的基礎研究(1)

概要

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This paper is a fundamental study with the purpose laying the basic foundation of packege design studies, controlling the risk as small as possible on the process developing new package designs, calarifying numerically the design factors of package design exerting the effect on consumers' purchasing activity from the point of Kansei Engneering. In this paper, a new general method to analyze the result of questionnaire surveys concerning consumers' image of package design is proposed. This formulates numerically consumers' purchasing criteria on shampoo containers and fuzzy image of design factors on its package design expressed with linguistic image evaluation based on fuzzy logic. Besides, the mean and variance of these fuzzy design factors and the numerical measure of consumers' taste and distaste concerning its package designs are defined and discussed with the date obtained from Japan and Republic of Korea.
長岡造形大学の論文
2006-03-15