服装におけるイメージとデザインとの関連について(第1報) : イメージを構成する主要因子とデザインとの関連

概要

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The purpose of this study is to clarify the relationship between the visual image and the design-elements of clothing. We have selected 304 kinds of costume samples from photographs in fashion magazines for young ladies, and have measured these images by using Semantic Differential method. The obtained data were factor-analyzed, then were analyzed by Hayashi's quantification theory I.The results of analysis are as follows: (1) Factor analysis has extracted five main factors which consist of the image. These factors are (1) casualness, (2) conspicuousness, (3) refinement, (4) lightness, and (5) familiarity. (2) The analysis by Hayashi's quantification theory I has clearly shown the design-elements and item-categories which affect each image of women's clothing. First, the design-elements which affect the factor of casualness are the shape of lower clothes, the design-details of upper clothes, and the shape of upper clothes. Secondly, those elements which affect the factor of conspicuousness are the shape of lower clothes, the hue and the tone of upper clothes. Thirdly, the factor of refinement is influenced by the hue of upper clothes and the shape of lower clothes. Lastly, the factor of lightness is influenced by the huc of upper and lower clothes, and the tone of upper clothes.
社団法人日本家政学会の論文
1991-05-15