「時代の変化」と雑誌、読者 : 新雑誌と"大衆"社会状況再検討のための一視点(<特集>大衆社会論とジャーナリズム)
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概要
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The rise and fall of the publication of magazines symbolically signifies a "change of age." Newly founded magazines show us in a symbolic way the magazine makers' intentions to catch the symptoms of "change" and present aspects of the "age" to the readers. Accordingly, a careful examination of newly founded magazines in a given age gives us an important clue for understanding change --be it a change of politics, economy, culture and people of the age. Nevertheless, today we are not able to fully understand new magazines or "the change of age" merely by examining their positive side. It has become difficult because of (1) the structural change of the magazine publishing industry and (2) the transfomations of the masses themselves caused by the multiplication of the communication media. The period between the latter half of the 1970's and the beginning of the '80's was called the "age of magazines." It was also the period which covered the last years of high economic growth in Japan. During this period various kinds of magazines were published and they were baing merchandized as if they were mere commodities. And many merchandizing attempts were made especially to catch the female and the young readers of the postwar genertions. A study of these experiments reveals the unique nature of magazines as a mass communication medium. It also reveals the fact that the social phenomena created by magazines and the readers are projections of the past, not the present, situations of Japanese politics, economy, society and culture. In this way the negative side of the event is now the more important. And it become impossible to understand the relationship between the "change of age" and new magazines only by a superficial understanding of recent Japanese magazine journalism which is often characterized by some sensational photo-journalistic mass magazines such as "Focus, " "Friday, " and "Emma." By analyzing the negative side we can recognize the "masses" whose values are different from those who were readers of the old mass magazines.
- 日本マス・コミュニケーション学会の論文
- 1986-04-30