A Proposal on Advertisement Distribution Model and Discussion on Its Experiment

概要

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Almost traditional advertisement distribution methods have concerned only primary information distribution. However, according to the rapid growth of the Internet and interactive media, we can not disregard the power and efficiency of secondary information distribution by information consumers. Unfortunately, the advertisement distribution model which can be used to analyze and measure the effectiveness of such a secondary distribution has not been ever discussed. Thus, in this paper, we propose an advertisement distribution model and how to use the model to analyze advertisement distribution including primary and secondary information distributions. Subsequently, our future works are discussed in the last section.
一般社団法人情報処理学会の論文
2005-03-19