企業の戦略的プランニングへ向けて : 理想化設計の概念に基づく「戦略」の再定義

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概要

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• When reviewing the historical development of the concept of "strategy, " the author realized the inadequacy of the definition of the term. The military strategy, which is the origin of the strategic thinking, is a rather flexible concept of the pursue of a desirable state and/or military victory under uncertain conditions. However, management and marketing strategies tend to be too specific, incremental, and do not fully utilize the open-ended meaning of the term "strategy." Rather, management and marketing strategies tend to be merely a larger and longer "super-tactics." Such incrementalism works fine when the business is steadily growing without unforeseen events. However, in today's turbulent global environment, it is not sufficient for a business institution to take into account its stakeholders and their well-being for short-term results. What is needed now is that the business considers the earth as a closed system of a higher order, and regard the business as its part. It is urged that each business institution have an idealized strategic mind for the higher system of the earth, and design its business activities as a part of such a higher system. When the business can successfully harmonize idealized planning for the well-being of the earth and that of the business itself, we could have a hope for the future of the earth and the mankind in the 21st century. This paper proposes a new definition of "strategy" with such idealized systems design concepts.

• 社会・経済システム学会の論文
• 1997-10-30

著者

• 堀内 義秀

  静岡県立大学経営情報学部

• 堀内 義秀

  静岡県立大学

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