108 警告と合図 : 問い直される発車サイン音楽(オーガナイズドセッション : O.S.3 感性を考慮した防振・静音化技術I)

概要

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A large proportion of the research has been done on the interaction between music and commercial environments. They reported that some background music enhances the behavior of consumers, such as the product choice, the speed of activity and purchase intentions. The signal music indicating departure also has a strong influence on people's feelings. The purpose of the present study is to clarify the relationship between people's impressions and musical features of departure music using the Semantic Differential Method. We conducted 2 empirical studies that investigated which and how musical elements caused people's unpleasant feelings. In experiment 1, sound-logo music and melodious music, which were selected from actual departure music, were compared. In experiment 2, new musical stimuli were made and manipulated from the following points of difference : (a) key of piece, (b) harmony progression and (c) tempo. Both studies showed that pitch of the lowest tone, dissonance of harmony, and fast tempo led to people's negative responses.
2001-06-05