CATVによる地域番組の加入効果

概要

論文の詳細を見る
As digitalization becomes widespread, competition between CATV companies and telecommunications service operators, such as Internet service providers, is growing. In this competitive environment, CATV companies may soon be forced to stop local program production. However, if local programming has a positive effect on CATV subscriptions, it may prove advantageous in this competitive environment. In this study, a CATV company active in local program production in Japan, was chosen for investigation. The topic of the study was whether local program production has a positive effect on subscriptions. In the area studied, CATV local programs facilitate local communication, have acquired popularity, and as a result, attract subscriptions to CATV. The positive effect on subscriptions is estimated to be the same as come from other special features of CATV. Finally, criteria for raising the accuracy of estimation of effects on subscriptions is discussed.
文教大学の論文