バランスト・スコアカードとマイクロワールドによる経営教育

概要

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In this paper the concepts and characteristics of the balanced scorecard (BSC) developed by Kaplan-Norton are first discussed. Microworlds are confirmed to be useful tools for management education with the BSC. Microworlds mean management simulation in which people can participate by running experiments, testing different strategies, and building a better understanding of the aspects of the real world which they depict. For the case study, the balanced scorecard game is played with microworlds and the results of the game are discussed. Lastly, the synergy effects of scenario planning are discussed for the strategic management under uncertainty or unanticipated futures using the balanced scorecard and microworlds.