循環型経済システム社会における企業マーケティング

概要

論文の詳細を見る
Is it inevitable for advanced industrial countries to build a society of circulatory economic system? What is its organizational structure, and who are main actors? How does eco-marketing contribute to build the society? Responding to the questions above, environmental limits of the earth and political and civil movements for earth preservation are descried in the first place. Secondly, the author illustrates the relationship and rolls among the four main actors ; Government institutions, for-profit-organizations, non-profit-organizations and general public in the circulatory society. Finally, after confirming revisions on the definition of marketing made three times in the past one hundred years, directions of adjustment on the 6P marketing-mix by the so-called environmentally kind corporation are considered. In conclusion it is realized that companies should accept environmental changes not as threats but as opportunities under the new paradigm.
城西大学の論文
2001-03-24