マーケティングの眼鏡をかけて女性学シンポジウムを拝聴すれば

概要

論文の詳細を見る
A symposium on feminism entitled "Open a Bright Twenty-First Century" was held at Josai International University on July 24-26, 2004. The topics included: declining birthrates in an aging society, raising the next generation, women's participation in local administrations, supporting expecting mothers in the workplace and child care, sex discrimination in medical care, and carting for the elderly while preserving their dignity. This paper attempts to apply marketing theories and other fields of studies to the topics presented at the symposium. This paper consists of five topics and each one includes: a main theme of speech, name and title of speaker, main points of speech, and a comment on a possible marketing approach. In the pursuit of satisfying individual needs, marketing has played a positive role in emancipating women from religious, social restrictions, family bondage, job discrimination, and so forth. Marketing shall continue to play a significant role in what is expected to be the "Age of the Female"-the twenty-first century.
2005-03-10