Characterization of "Mattari" as a Vogue-Word by a Questionnaire in the Metropolitan Area around Tokyo

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"Mattari, " which is a term for describing food properties, was clarified by a questionnaire to 496 young people in the metropolitan area around Tokyo. The respondents were first asked when and how they had known the term, and the answers reveal that "mattari" is a vogue-word. Second, the association between "mattari" and 52 kinds of food was studied. The panel was asked how "mattari" an item is : very, a little, not at all, and "I've never eaten." The data were analyzed by quantification method III, and their item category values were obtained. Order was apparent among the data categories, showing that there was a common conception of "mattari." Order was also found among the evaluated items, meaning that scaling of "mattari" was possible, so that the intensity of "mattari" for each kind of food could be quantitatively obtained. Sweets or dairy products such as custard cream, fresh cream, butter cream and carbonara sauce were very "mattari." Third, the panel was asked whether 53 kinds of terms for describing food properties were close to "mattari" or not. The terms close to "mattari" were "sticky, " "mild, " "spreading slowly in the mouth" and "rich."
一般社団法人日本家政学会の論文