Classification of Female Clothing Trait Words (Part 2):Classification Based on Evaluations of Dresses
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概要
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The purpose of this investigation were : (1) to classify female clothing trait words into a few clusters on the basis of evaluations of dresses, and (2) to find out the dimensions of dress evaluation. The Word Rating. Scale, which was developed in a previous study, consisted of 60 descriptive or evaluative adjectives on a five-point. Female college students completed the word rating scale for each of the five clothing photographs selected from magazines.<BR>Proximities were computed to obtain the measures between each pair of 60 variables. Cluster analysis of the 60 × 60 proximity matrix resulted in a dendrogram consisting of 10 basic clusters : (1) loud and conspicuous, (2) fashionable and quality, (3) substandard and unpleasant, (4) sporty and masculine, (5) youthful and fresh, (6) clean and slender, (7) inexpensive and unrefined, (8) elegant and formal, (9) modest and basic, and (10), feminine and decent.<BR>In order to examine the dimensions in dress evaluation, and to coordinate the trait words in the dimensional space, multidimensional scaling was applied to the 60 × 60 proximity matrix. Three dimensions were obtained. (1) loud and subdued, (2) formal and casual, and (3) decent and unrefined. Ten basic clusters were plotted in three dimensional space. This indicated the features which located the basic clusters to.each other; the clusters (1) through (5), which were composed of trait words representing a strong image, were coordinated at the left side of the loud and subdued dimension and the clusters (6) through (10), which could be interpreted in terms of a weak image, at the right side of it.<BR>INDSCAL model in multidimensional scaling was applied to the measurement of the dress differences in the way of the evaluations. The weights for each dress on the three dimensions mentioned above well corresponded to the general trait of the dresses used as stimuli.
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